How Deep Are Those Pockets?

Years ago a colleague/friend shared his belief with me that school systems had no money to hire him as a consultant, so he wouldn't go anywhere near them. That was right up to the point where a particular school district contacted him with what turned out to be a $50,000 contract to consult with that district's administrators. I did pause a few moments before choking on my saliva while laughing, allowing me time to come up with some brilliant invitation to pass along that $50,000 to me if he didn't want it.

Yesterday I wrote about non-profits. The commonly-held belief is that non-profits also have no money. Well, that may be true for some of them, and it may be true for this immediate moment. However, booklets can be the ideal starting place to a different reality for the non-profits that have limited cash flow today. There are so many ways to get beyond that. One of the best ideas I like to share with non-profits of any flavor is that they can be a conduit between the supplier of some product (booklets or other deratives of information products) and the sponsor of a large-quantity purchase of said products, with the non-profit keeping some or most of the money in between. The non-profit researches the costs and details of the product, then turns around and seeks sponsorship to pay for purchase and distribution of the product, with the sponsorship at much high cost than what the non-profit paid. When the sponsor is the best match, this campaign allows them to reach a wider range of people in a more appealing way than they are likely to do with their own direct marketing and advertising efforts.

This is not a new concept. It may be new for a particular non-profit who just hadn't seen it that way before. And it may be new substance for non-profits who want to reach new sponsors, or current sponsors with new ideas. There's so many ways to connect these dots that it can be a delightful creative exercise that brings outstanding results.

Until next time,
Paulette - thinking more about who REALLY has the money even if they don't think they do
www.tipsbooklets.com