Bulk Booklets Testing

Many booklet authors think that selling 5,000 booklets to a single buyer is a very large sale. Like anything else, it depends on your perspective. It's a large sale when you're used to selling single copies or 100 at a time. It's a tiny sale when a company distributes millions of units of their own product. When Lillian Vernon Catalog licensed the rights to print 250,000 copies of my booklet, that, too, seemed like a large sale -- right up to the point where the comparison was made to the fact they sent out 17 million catalogs a year. They were testing a particular promotional campaign with the 250,000 copies they licensed from me. That's pretty common. Keep that in mind so you can further the conversation once the test results are in.

Until next time,
Paulette - thinking big, bigger, and biggest
www.tipsbooklets.com